Recruitment in the Canadian Armed Forces is seeing a bit of a boom right now. It’s at a 30-year high. That could be because of a new sense of nationalism or the economy. But another part of this equation could be the Forces’ new recruitment videos. Fast-paced and action-packed, the videos are heavily coded with gaming culture and Hollywood movies. Writer Kawika Guillermo talks to Elamin Abdelmahmoud about how these videos pull on pop culture – and how the real-life call of duty is intertwined with video games.
Commotion is where you go for thoughtful and vibrant chat conversations about all things pop culture. Host Elamin Abdelmahmoud calls on journalists, critics, creators and friends to talk through the biggest arts and entertainment stories of the day.
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Apple Podcasts: https://podcasts.apple.com/ca/podcast/commotion-with-elamin-abdelmahmoud/id1531347005
Read more: https://www.cbc.ca/arts/commotion
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Discover why “How the military leverages gaming culture to recruit more people” is resonating with the hip-hop and creator community. WESHH curates and contextualizes clips shaping conversations across English Canada—Toronto, Vancouver, Calgary, Edmonton, Ottawa, Winnipeg, Surrey and Halifax—so fans can follow the culture as it happens.
From music and street commentary to creator moments and real community conversations, videos like this help define the Canadian hip-hop landscape. Our coverage highlights key moments, public reactions and cultural impact—without claiming ownership of the original content.
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